//JUST IN: Hyden Hoo Spring 2010

We don’t know how he does it, but Hyden Hoo can always take a staple piece and give it a refreshing riff. For spring, he’s taken your favorite henley, t-shirt, shorts, and jackets and breathed new life into them with subtle details like seamed detailing, concealed buttons, special necklines, and colorblocking. The colors are soft, but never girly; easy, but never simple. Since these aren’t up on the webstore yet, you can e-mail us HERE ( or give us a call at 415-861-1025 if you’d like to get your hands on these right away.

Slim Shirt in black check, $138

Hyden Yoo’s famous slim shirt arrives in time for spring in a black and white check. Back darts for fit with point collar and mitered barrel cuffs.

Slim Shirt in blue Tattersall, $138

A classic Tattersall check, with shades of blue, white, and black, gets an update with Hyden Yoo’s darted slim fit. Same fit and details as above.

Norfolk Tee, $50

A wide neck plain t-shirt becomes a standout with pale yellow and heather gray colorblocks.

Masbro Jacket, $357

You can’t help but wish it would get cold with a parka like this. Lightweight cotton body with a black check lining, four flap pockets (the bottom two flaps can fold and zip in for secure storage), and a nifty short funnel neck to keep you warm when it gets brisk at night.

Dorset Tee in black and gray, $50

A deceptively simple t-shirt, where the standard v-neck is replaced with a comfy shawl neck. Double layered construction at the hems give it a soft, worn look. Rolled, raw edge pocket on the chest.

Devon Henley in white and gray/white stripe, $56

Basic doesn’t have to be boring. Wide-neck short-sleeved henley with a concealed two-button placket.

Derby Shorts, $99

Brushed cotton twill shorts with a curved side seam. Two front pockets and two back welt pockets with a zip fly. Lightweight and breezy, you’ll wear them everyday once the temperature picks up. We’ll also be receiving these in a rusty red color in a week, at the latest.