the eye behind the lens

Research for a nice camera came to a screeching halt when it suddenly dawned on me that a nice camera is useless if you don’t know how to use it. I don’t know why that took 2 weeks to figure out.

It’s often not even the “know how” in using the camera, it’s having an eye for a good photo. A nice camera is only an accessory to an amazing skill. Acrimony stumbled upon Cody Rasmussen last year, the best “stumble” we’ve ever had. He does all our catalog shooting, but his specialty is shooting DIAMONDS, which means he’s super technical, super detailed, super awesome.