The Labelwhore Cool Guy

The last time he wore something from Gap was when they were still playing those black-and-white commercials on primetime, so you’ll have to upgrade your gifting game this year. You know what he wants (i.e. the best), so you might as well give it to him. There’s no way he’ll be able to snub Wings + Horns’ Shaggy Wool CPO Shirt and Folk’s Taylor Belt when you know that he’s a sucker for crazy details. Corduroy trim, leather contrast, real bone buttons, matte brass hardware. You: 1. Lame, generic big box stores: 0.